Christopher Redker
- Media Contact
My current areas of interest include processes underlying attitude formation and change (e.g., evaluative conditioning), individual differences in affective orientation, media effects on aggressive cognitions and behavior, and various topics within the domain of consumer research (e.g., how various forms of product placement influence implicit and explicit consumer attitudes, self-brand connections, purchasing intentions and behavior).
Primary Interests:
- Aggression, Conflict, Peace
- Applied Social Psychology
- Attitudes and Beliefs
- Judgment and Decision Making
- Persuasion, Social Influence
- Social Cognition
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Journal Articles:
- Gibson, B., Redker, C., & Zimmerman, I. (2014). Conscious and nonconscious effects of product placement: Brand recall and active persuasion knowledge affect brand attitudes and brand self-identification differently. Psychology of Popular Media Culture, 3, 19-37.
- Redker, C., Gibson, B., & Zimmerman, I. (2013). Liking of movie genre alters the effectiveness of background product placement. Basic and Applied Social Psychology, 35, 249–255.
- Redker, C. M., & Gibson, B. (2009). Music as an unconditioned stimulus: Positive and negative effects of country music on implicit attitudes, explicit attitudes, and brand choice. Journal of Applied Social Psychology, 39, 2689-2705.
- Zimmerman, I., Redker, C., & Gibson, B. (2011). The role of faith in intuition, need for cognition and method of attitude formation in implicit-explicit brand attitude relationship strength. Journal of Consumer Psychology, 21, 290-30.
Courses Taught:
- Introduction to Psychology
- Psychology of Advertising
- Research Methods
- Social Psychology
- Statistics in Psychology
Christopher Redker
Department of Social Sciences
Ferris State University
820 Campus Drive, ASC 2103
Big Rapids, Michigan 49307
United States of America
- Phone: (231) 591-2576
- Fax: (231) 591-2541